http://www.livingroomcandidate.org/commercials/19642. He tells information about himself while using many other beliefs and virtues he possesses by enforcing the more touching words used in Obama's campaign against McCain in 2008
This was successful because the voters were influenced by the information given out about Obama which portrayed Obama's abilities to become a perspective president
http://www.livingroomcandidate.org/commercials/20083. Focus on families/children. Portrays that the candidate cares and concerns for children of our nation. The voters feel sympathy and a sense of comfort from the candidates. It was successful because it showed that Bush will bring clear and stable future for the future generations. Also take on issues that will affect the future.
4. This ad reassures the voters that America is stronger than what it has been in the past. This is successful because it reminds the voters the prosperity that was made in the past and it paints a bright future for Americans.
http://www.livingroomcandidate.org/commercials/19965. This ad shows and plays music and theme song that will capture the voter's mind and grab attention. It is effective because the voters will remember ad and recognize it just by listening to the song.
http://www.livingroomcandidate.org/commercials/19526. This clearly portrayed Ronald Reagan's success and accomplishments which solved the debt crisis in California. the voters were influence and moved by the sense of security in Reagan's possible presidency. It showed solid experience and confidence in Reagan.
http://www.livingroomcandidate.org/commercials/1980
Conclusions:
1. TV ads can affect not only the supporting candidate, but also the opposing sides.
2. TV ads are not always morally or ethically approved
3. Many Presidents throughout the history have used effective ad to achieve their goals.
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